What is SEO

Chto takoye SEO?

SEO — eto kompleks rabot nad saytom, kotoryye primenyayutsya dlya uvelicheniya kolichestva i kachestva trafika iz poiskovykh sistem.

Chto vkhodit v SEO?

Chtoby ponyat’ istinnyy smysl SEO, davayte razberem eto opredeleniye i posmotrim na yego chasti:

  1. Kachestvo trafika. Vy mozhete privlech’ vsekh posetiteley v mire, no yesli oni prikhodyat na vash sayt, potomu chto Google govorit im, chto vy remontiruyete tekhniku Apple, a na samom dele vy fermer, prodayushchiy yabloki, to eto yavno ne kachestvennyy trafik. Vmesto etogo vam nuzhno privlekat’ posetiteley, kotoryye deystvitel’no zainteresovany v produktakh, kotoryye vy predlagayete.
  2. Kolichestvo trafika. Yesli u vas yest’ perekhody tselevoy auditorii, kotoraya prosmatrivayet stranitsy rezul’tatov poiska (SERP), to na vashem sayte stanovitsya bol’she trafika.
  3. Besplatnaya organicheskaya vydacha. Ob»yavleniya sostavlyayut znachitel’nuyu chast’ mnogikh poiskovoy vydachi. Organicheskiy trafik — eto lyuboy trafik, za kotoryy vam ne nuzhno platit’.
Platnaya i besplatnaya vydacha Goolge
Platnaya i besplatnaya vydacha Goolge

Kak rabotayet SEO

Vy mozhete predstavlyat’ poiskovuyu sistemu kak veb-sayt, na kotorom vy pechatayete (ili proiznosite) zapros, i Google, Yandeks, Bing ili lyubaya drugaya poiskovaya sistema, kotoruyu vy ispol’zuyete, otvetit dlinnym spiskom ssylok na veb-stranitsy, kotoryye potentsial’no mogut otvetit’ na vash vopros.

Eto pravda. No vy kogda-nibud’ zadumyvalis’ o tom, chto stoit za etim spiskom ssylok?

Vot kak eto rabotayet: Google (ili lyubaya drugaya poiskovaya sistema, kotoruyu vy ispol’zuyete) imeyet skaner, kotoryy sobirayet informatsiyu obo vsem kontente, kotoryy on mozhet nayti Internete. Skanery sobirayut eti dokumenty v bazu poiskovoy sistemy dlya sozdaniya indeksa. Etot indeks zatem vyvoditsya na ekran vashego komp’yutera cherez algoritm, kotoryy pytayetsya sopostavit’ vse eti dannyye s vashim zaprosom.

Yest’ mnogo faktorov, kotoryye vkhodyat v algoritm poiskovoy sistemy, i vot kak gruppa ekspertov ot MOZ otsenila ikh vazhnost’:
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What is SEO?

SEO is a set of work on a website that is used to increase the quantity and quality of traffic from search engines.

What’s included in SEO?

To understand the true meaning of SEO, let’s break down this definition and take a look at its parts:

  1. Traffic quality . You can attract all the visitors in the world, but if they come to your site because Google tells them that you are repairing Apple appliances, and in fact you are a farmer selling apples, then this is clearly not quality traffic. Instead, you need to attract visitors who are really interested in the products you have to offer.
  2. Traffic amount . If you have conversions from your target audience that crawls search result pages (SERPs), then your site gets more traffic.
  3. Free organic search . Ads make up a significant portion of many search engine results. Organic traffic is any traffic you don’t have to pay for.
Paid and free issue of Goolge
Paid and free issue of Goolge [/ caption]

How SEO Works

You can think of a search engine as a website where you type (or speak) a query, and Google, Yandex, Bing, or whatever search engine you use will respond with a long list of links to web pages that could potentially respond to Your question.

It’s true. But have you ever wondered what is behind this list of links?

Here’s how it works: Google (or whatever search engine you use) has a crawler that collects information about all the content it can find on the Internet. Scanners collect these documents into the search engine database to create an index. This index is then displayed on your computer screen through an algorithm that tries to match all of this data to your query.

There are many factors that go into a search engine’s algorithm, and here’s how a group of experts from MOZ have assessed their importance:

[caption id="attachment_1621" align="aligncenter" width="600"]Факторы ранжирования в Google Факторы ранжирования в Google

In Yandex, the picture is different — behavioral factors are in the first place, and link factors in this period of time are not taken into account at all.

SEO Training

Here are some quick tips for those just starting out on their SEO journey:

Building an SEO Friendly Website

The following guidelines will help you get started with your promotion: from choosing a domain name to recommending internal links.

Content and markup
A site is not a site until you have content. Collect keywords, write articles that are informative and important for people under them. Fill in the meta tags TITLE, DESCRIPTION, and (just in case :)) KEYWORDS. Read what Shema.org microdata is and embed it on your site.

Links

Dive into everything you ever needed to know about links from anchor text to redirects. Read these articles:

Link exchanges for website promotion. Which one to choose?

Link buying in 2019: my method

Other optimization

Congratulations! You have mastered the ins and outs of daily SEO and are now ready for some advanced topics. Make sure your traffic share reaches the goals set for the site (for this, set the Goals in Metric and Google Analytics), then go micro-level with local (local) SEO or make the site global with international SEO focused on the whole world.

SEO Evolution

Search engine algorithms change frequently and SEO tactics evolve in response to these changes. So, if someone offers you SEO tips that are not entirely correct, search my site for information about it.

Success in promotion!

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